[ ← CAMPAIGN ]Case Study
Ayra Starr - The Year I Turned 21
Ayra StarrThe year she turned twenty-one - and everything turned with it.
We set the creative and design direction for the era - building a visual world for The Year I Turned 21 that carries the cover, the campaign and the shoot as one identity.
Role:
Creative & Design Direction
Artist:
Ayra Starr
Discipline:
Album Identity, Art Direction, Campaign
The cover
The cover set the tone for the whole era - the artwork, the type and the palette everything else would inherit. We designed it as the anchor: one image the campaign could grow from.
In motion
The identity was built to move. The key art came alive as motion - looping and hypnotic, made for the feed as much as the sleeve.
The era
On the drive
From cover to campaign the world stayed consistent - a look and feel elastic enough to carry every rollout beat while always reading as The Year I Turned 21.
The shoot
The shoot brought the era to life - Ayra at twenty-one, framed the way the music sounds: warm, self-assured and completely her own.
The shoot, continued
CASE STUDY / 2026LONDON - WORLDWIDE