StarrGirl needed more than a cover - it needed a world. “Wandering beyond the edge of her past, on the way to the starrs” became the throughline for the era. We set the creative and design direction and built a look and feel that could carry the music, the campaign and the digital experience as one identity: the gothic StarrGirl wordmark, the neon-and-black palette, and the cosmic edge running through every touchpoint.

We designed the album cover and built the branding out from it - type, colour, motifs and the rules that keep it consistent - so the era had one visual signature from the first piece of key art onward.

We extended the identity into the look and feel of the website, carrying the StarrGirl world into UI - the navigation, the hero, the MOBSTARRS fan space, pre-order and vinyl. Strategy sat alongside design throughout, so every choice served the rollout as much as the aesthetic.

A complete, coherent identity for the era - recognisable across cover, campaign, merch and web, and elastic enough to carry every single that followed.