We built the campaign's world around real ice against skin: a throne carved from solid ice, melting under the lights, with Ayra at the centre - a visual shorthand for how hot the moment, and the artist, really is. No CGI, no fakery - the ice was real, and that became the talking point.

We creative-directed and led strategy from concept to delivery - the single, the music video, and a purpose-built “Hot Body” belt as a signature merch moment. The track reached beyond the fanbase when Kim Kardashian used the sound on Instagram. And to pull fans off the sidelines, we built the Hot Body Game - an interactive play that got the audience physically involved rather than just watching.

Then we took it into the real world with Club Hot Body - a party series and surprise appearances across New York, London, Nairobi and Toronto, turning a single into a live experience across three continents.

The numbers went off. The video passed 28M views on YouTube, the single drove 50M+ streams, and the campaign generated 23M+ engagements across social - with the belt, the game, Kim's co-sign and Club Hot Body carrying the single well beyond release week.